Pulse report spotlight: End-of-use phase is neglected in the value chain

The end-of-use phase is a significant sinner in the fashion value chain. The newly published Pulse of the Fashion Industry report concludes that fashion brands score an average of 9 out of 100 at the end-of-use phase, the absolute lowest in the entire value chain. This shows that most brands have not yet recognised the opportunities of the end-of-use phase. A circular fashion model would not only be sustainable in terms of resources but there are clear indications that it would also make sense financially.