The end-of-use phase is a significant sinner in the fashion value chain. The newly published Pulse of the Fashion Industry report concludes that fashion brands score an average of 9 out of 100 at the end-of-use phase, the absolute lowest in the entire value chain. This shows that most brands have not yet recognised the opportunities of the end-of-use phase. A circular fashion model would not only be sustainable in terms of resources but there are clear indications that it would also make sense financially.
At this year’s Youth Fashion Summit, young talents drafted the first-ever proposed UN resolution on fashion related to the Sustainable Development Goals. The students have been invited to present their work during the UN General Assembly in New York on 21 September. The Youth Fashion Summit will also be present at the UN on 18 July with the program director of Copenhagen School of Design and Technology, Mette Harrestrup, PhD, as its representative, presenting our vision to equip young talents with knowledge and network to become true game changers.
Since the launch at the Summit, the fashion industry had until 30 June 2017 to join the Call to Action and sign the commitment letter to accelerate the transition to a circular fashion system. The final list of signatories counts 64 leading fashion companies and corporations representing 143 brands and a combined value of 7.5% of the global fashion market. Among the signatories are adidas, ASOS, Bestseller, Eileen Fisher, Guess, Hugo Boss, Inditex, Lacoste, H&M Group, Kering, Nudie Jeans, Reformation, Target, Tommy Hilfiger and VF Corp.