From Micro-Trends to Main Rack: Speed-to-Shelf Strategies for Indie Retailers
TikTok, Instagram Reels, and YouTube Shorts can catapult an unknown product from niche meme to nationwide sell-out in days. TikTok Shop alone made up nearly 20% of U.S. social-commerce sales in 2025 and is forecast to top $20 billion in 2026. For small boutiques, those viral waves are make-or-break moments. Miss the first two weeks, […]