WHY A CALL TO ACTION?
Global Fashion Agenda is calling on fashion brands and retailers to take action on circularity. Taking advantage of their influential role in the value chain they can take leadership in accelerating the fashion industry´s transition to a more circular system by increasing the volume of textiles collected, reused, and recycled by 2020.
The Pulse of the Fashion Industry report 2017 shows that a majority of fashion brands have not yet realised the opportunities of an increased focus on the end-of-use phase of the value chain. An accelerated effort is needed to capture important resources from being wasted and to meet future resource demands.
Today's linear “take, make, dispose” economic model relies on large quantities of cheap, easily accessible materials and energy. It is a model that is reaching its physical limits with the world population expected to exceed 8.5 billion people and global garment production to increase by 63% by 2030.
By acting already today, the fashion industry can lead the transition to a circular system that restores and regenerates materials while offering new opportunities for innovative design, increased customer engagement and the capturing of economic value.
 Boston Consulting Group and Global Fashion Agenda (2017). Pulse of the Fashion Industry report.
Global Fashion Agenda is calling on fashion brands and retailers to sign a commitment to take the necessary steps to transition to a circular fashion system.
Signatories commit to define a strategy, set targets for 2020 and report on the progress of implementing the commitment.
[paper.], adidas, Aiayu, ASOS, Bestseller, Better World Fashion, BYT, Designers Remix, Dhana Inc., DK Company, Eileen Fisher, ELSK ApS, Filippa K, Ganni , H&M, Inditex, Kappahl, Kering, Lacoste, Mads Nørgaard, Marks & Spencer, MUD Jeans, Norrøna Sport , OVS Spa, Salvation Army Redesign CPH, Skunkfunk, Soulland, STUDY 34, Suitsupply, Susanne Guldager, Target, Vagabond, VF Corporation
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Global Fashion Agenda will engage with policy makers to co-develop the wider framework necessary for a circular fashion system. A policy brief will serve to inform EU policy-makers about the challenges and opportunities for fashion brands in transitioning to a circular fashion system and recommend specific actions from regulators and authorities.
If you are interested in our policy engagement work please contact email@example.com.