WHY A CALL TO ACTION?

Global Fashion Agenda is calling on fashion brands and retailers to take action on circularity. Taking advantage of their influential role in the value chain they can take leadership in accelerating the fashion industry´s transition to a more circular system by increasing the volume of textiles collected, reused and recycled by 2020.

The Pulse of the Fashion Industry report 2017 shows that a majority of fashion brands have not yet realised the opportunities of an increased focus on the end-of-use phase of the value chain. An accelerated effort is needed to capture important resources from being wasted and to meet future resource demands.

Today a few pioneers are leading the way but for a circular system to succeed on an industry level, collaboration and transparent action is needed. With this Call to Action, Global Fashion Agenda wants to push beyond the boundaries of where we stand today and create tangible progress by 2020. 

Global Fashion Agenda takes a central role in catalysing the various stakeholders involved in making this happen and over the next three years commits to providing the network, knowledge and advocacy to ensure that these issues are lifted, communicated and implemented in the broader industry. The Call to Action consists of three key elements including a commitment letter, policy engagement and a toolbox.

To accelerate this transition Global Fashion Agenda has identified four immediate actions points:

 

ACTION POINT 1: IMPLEMENTING DESIGN STRATEGY FOR CYCLABILITY

Brand or retailer has a design strategy for cyclability by 2020, enabling re-use, upcycling and recycling. This includes one or more of the following:

·   Products are designed to promote and prioritise materials that are compatible with existing material recycling streams
·   Products are designed so that material types can be separated for recycling
·   Products are designed for functional durability and ease of repair

 

ACTION POINT 2: INCREASING VOLUME OF USED GARMENTS COLLECTED

Brand or retailer has programme in place for the collection and processing of used garments by 2020. This includes one or more of the following:

·   An in-store/e-tail garment collection scheme together with a recognised, credible and licensed charity and/or re-use/recycling company
·   Participating in an industry-wide or a multi-stakeholder programme for the collection and processing of used garments

 

ACTION POINT 3: INCREASING RESALE OF USED GARMENTS

Brand or retailer sells or exchanges used garments in second-hand marketplaces by 2020. This includes one or more of the following:

·   Resale in own retail spaces
·   Collaboration with online second-hand marketplaces
·   Collaboration with charities or textile recyclers

 

ACTION POINT 4: INCREASING USE OF RECYCLED TEXTILE FIBRES

Brand or retailer uses recycled textile fibres in collection range by 2020. This includes one or more of the following:

·   Support development of technologies that enable material recycling
·   Include textile to textile recycled fibres in collection range

WHY CIRCULARITY?

Today's linear “take, make, dispose” economic model relies on large quantities of cheap, easily accessible materials and energy. It is a model that is reaching its physical limits with the world population expected to exceed 8.5 billion people and global garment production to increase by 63% by 2030.[1]

By acting already today, the fashion industry can lead the transition to a circular system that restores and regenerates materials while offering new opportunities for innovative design, increased customer engagement and the capturing of economic value.

[1] Boston Consulting Group and Global Fashion Agenda (2017). Pulse of the Fashion Industry report.

COMMITMENT

Global Fashion Agenda is calling on fashion brands and retailers to sign a commitment to take the necessary steps to transition to a circular fashion system.

Signatories commit to define a strategy, set targets for 2020 and report on the progress of implementing the commitment.

The deadline for joining the Call to Action has passed. Up until 30 June fashion brands and retailers could sign the commitment letter to show that they want to take action for a more circular fashion industry.

Photo by I:CO/ SOEX

64 fashion companies and corporations have signed the commitment. Together, they represent 143 brands and a combined value of 7.5% of the global fashion market.[1]

[1] Percentage of total global apparel and footwear industry value (€1.5 trillion) referenced from the Pulse of the Fashion Industry report by the Boston Consulting Group and Global Fashion Agenda. For groups, total include only fashion business. 

SIGNATORIES

SUPPORTERS

THREE STEPS TO COMMITTING

STEP 1: Fill out the commitment letter. We will open up for new signatories in November 2017. For more information, please contact us at commitment@globalfashionagenda.com 

STEP 2: Set your company´s individual targets for 2020 within six months of signing the commitment and disclose them publicly. The signatories set their own individual company targets and the advancements made by 2020 may therefore vary between companies.

STEP 3: Complete the commitment survey by February 2018 and disclose your targets and progress. Global Fashion Agenda will report on the progress of the commitment on this website, at the annual Copenhagen Fashion Summit and in the Pulse of the Fashion Industry report. The survey results will help to further guide the tools and recommendations presented by the Global Fashion Agenda to the industry and policy makers.

POLICY ENGAGEMENT

Global Fashion Agenda will engage with policy makers to co-develop the wider framework necessary for a circular fashion system. A policy brief will serve to inform EU policy-makers about the challenges and opportunities for fashion brands in transitioning to a circular fashion system and recommend specific actions from regulators and authorities.

If you are interested in our policy engagement work please contact commitment@globalfashionagenda.com.

DOWNLOAD THE POLICY BRIEF HERE

TOOLBOX

Global Fashion Agenda will create toolboxes with expert advice and case studies from key fashion brands, charities, collectors, recyclers, researchers and policymakers to support brands in implementing the commitment's four action points.

The toolboxes are created in partnership with I:CO, a global solutions provider for the collection, re-use and recycling of used clothing and shoes.

They will include an overview of how to collect, reuse, recycle and design for cyclability based on where we stand today. The toolboxes will also include a more deep-dive guide on the why, what and how of garment collection and recommend ways to execute and implement to achieve the highest impact possible.

The first 83-page toolbox on garment collection schemes was made available to commitment signatories in July 2017.

Photo by I:CO/ SOEX

Contact

If you should have any questions please contact commitment@globalfashionagenda.com.